After reading "Don't make me think" by Steve Krug it's become very apparent just how important web usability is, not just for web designers but for anyone who owns a website and wants it to perform at the highest level. I would highly recommend this book to anyone who runs a website. It's funny, informative and so so easy to read and understand.
What we mean by website usability is, simply, how easy it is for a person to use. Is the navigation straight forward? Does the layout help the user get from A to B? Are certain features designed in a way that they're noticeable as features? By that I mean, are links clearly links? Is it clear how the user can contact the owner?
All this may seem self explanatory and you may be saying to yourself "this goes without saying" however the most important thing when designing a website is to offer a design that wont make the viewer think when trying to persuade them to carry out the function you intend them to.
If you're selling a product, what's the quickest, most efficient way of getting a potential customer to buy it? The route you set out for them is vital to the success of that product. The more efficient you make it the more pleasurable the website experience is for the customer.
It's the same when offering a service. A customer who wants a plumbing service wants to visit a website, check pricing and availability and order the service. Over complicating this process will only deter the potential customer and for services like these it's extremely common for a viewer to give up after falling at the first hurdle. They'll simply find another plumbing company whose website is more user friendly.
More to come on website usability and best practices but that should be a good start.
Thank you for reading and for any more information on the topic or anything else mentioned in this blog, don't hesitate to contact me through our contact form.