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UX design in a nutshell

UX design in a nutshell

User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.

I find this definition to be a bit of a mouthful. Lots of jargon and by no means basic enough for some one who is starting out in UX design. To really get to grips with UX design and what it really means I think we need a slightly longer explanation.

One of the most important things to consider when building a website is how the user will interact with it. For example the navigation should be based depending on the target audience. If you are expecting a more elderly, less tech savvy user then the navigation needs to be basic, straight forward and helpful. For the more experienced user the navigation can be more interactive and more original than just your bog standard, horizontal navigation bar.

Every interaction that a user has on a website determines how pleasurable the experience is. The design and look of the site is key but the interaction must be smooth, informative and in some cases fun! 

The user experience needs to help the intended audience and doesnt necessarily need to cater for everyone. Who is your target market and what do they want to see in a website. Interacting with the most successful websites within your industry is a great way of figuring out how your target audience want to interact with a website.

This all sounds very simple, but it isn't. A more in depth post on UX design is to come but understanding what UX design is is the best place to start.

Thank you for reading this post. Please comment or get in touch for any further help and advice.

5 free online tools to enhance your business

5 free online tools to enhance your business

Designing a logo?

Designing a logo?