Page titles and Descriptions
What are they?
The results you see when you search for something through Google or other major search engines often appear with a blue link to click on to access the website and a short block of text underneath providing the viewer with a snippet of what that particular page will provide in terms of information. You'll also see page titles appear in browser tabs when on that specific page.
That blue link is what we call the page title and the block of text underneath is the page description. These are vitally important when it comes to how your website performs organically for SEO. Both are set up within the page itself and not through Google. There are best practices for both and below is a basic guideline for you to follow when creating them for each page of your website.
Ideally you want you page title to have the primary keyword appearing first, then your secondary keyword and finally your company or brand name. It's also important to include an area if you are looking to rank well in that area. So for example "Plumbing and Heating in Kent | Sam's Plumbers"
Personally I think the ultimate length for a page title is between 50 and 55 characters long. That way the majority of your title will display properly and you can squeeze in the relevant content explained above.
These are not important anymore when it comes to search engine rankings however, that's not what SEO is all about. Optimisation is key so having an engaging, informative and coherent description for your page is going to create some interaction.
Page descriptions can be any length, but search engines tend to display snippets no longer than 160 characters. I would say, it is best to keep descriptions between 150 and 160 characters.
Be informative and make sure you are describing the page you are associated with. Avoid content that is duplicated from another page as this devalues the content altogether.
Thank you for reading and please comment or contact me here for further information on the topic or for any other enquiries.