Getting a second opinion
I've always believed in the importance of having people proof and check my work before releasing it for public use. Every bit of writing, design work, SEO work that I do, I have a friend take a look over it to make sure I haven't missed anything and to see if they have ideas or improvements for it.
It's imperative that you take advantage of you friends and family and their kindness. After all it's often their opinions you value most in life so why not gather their opinions on your work too.
After designing a site have some one elderly navigate through it. If the website's purpose is to get the viewer from A to B in the most efficient way then your elderly tester should find it a breeze. If not, it's back to the drawing board.
Similarly, if you're doing the website SEO for a plumber, for example, ask your friend to pretend they have a plumbing issue and search Google for a solution to that problem. Take notes on their search terms, how they navigate through Google and which websites they're clicking on and enjoying in terms of usability.
When writing copy for your website, a customer or your blog, ask 3-4 people to read through each unpublished post. The more you write the better you get but there'll always be typos which you'll miss, even when proofing yourself.
Designers often carry an arrogance about them with the mindset of 'my way is the best way.' Design is subjective especially when it comes to website design so by all means, ask other people for their opinions.
Asking for help is time consuming and you may not want to bother other people but it's often free and is easiest to get from your loved ones to take advantage of that. Delay your work for a day and have it proofed by the people you love and respect most.
Thank you for reading and for any more information on the topic or anything else mentioned in this blog, don't hesitate to contact me through our contact form.