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Logo design in 2017

Logo design trends change drastically each year and if you're offering a logo design service or in fact looking for some one to design you a logo you need to make sure you are clued up on what looks best at present. Here are some trends I've noticed that tie in to the web design trends that we've written about before.

Flat

Flat design is all the range for various reasons. It's simple, effective, good for loading speed and browser performance, ideal for mobile responsiveness and has positive impacts for SEO! Logo design is no different for these benefits and I've seen a lot of flat design logos around recently.

There are many benefits to flat design

There are many benefits to flat design

Handmade

Handmade logos can give off all sorts of effects. Vintage, retro and grunge style logos are timeless and give the company they're representing an authentic and definitely unique feel.

Black and white

Black and white logo design is everywhere in 2017. Again this is another timeless technique and ties in with minimal and simplistic designs. A web design should follow a logo design and a black and white design will dictate a simple web design which is always a winner in my eyes.

Black and white design will never go out of fashion

Black and white design will never go out of fashion

Overlapping gradients

This is definitely something we haven't seen much of before. It works really well with flatter designs and is something you'll start to see a lot. Familiarise yourself with which colour gradients work best and have a go at creating or experimenting with your own.

Negative space

Logos using negative space will never go out of fashion and never fails to impress even the most advanced eye. But cutting images out of negative space designers can create wonderful pieces of art as well as basic but effective logo designs.

Negative space design is always impressive

Negative space design is always impressive

Thank you for reading and for any more information on the topic or anything else mentioned in this blog, don't hesitate to contact me through our contact form.

Think of the customer

Think of the customer

Email etiquette at work

Email etiquette at work