Lightboxes are interactive messages that are used by website designers for various reasons. Mainly to grab the viewers attention to create an action. You may have seen them pop up when you decide to exit a website or tab. Designers can set the lightbox to appear after a certain amount of time spent on a page by a user or even when a viewers mouse approaches the cross button to exit a site or page. Clever huh?
They are great for showing off a current offer. Content like "WAIT! 50% off your first purchase with this code:" is regularly seen on lightboxes or "exit intent boxes." This will hopefully keep the customer on the website either to make a purchase or in fact to browse further into the website.
You'll also see lightboxes that appear to capture information for email marketing. Asking a viewer to enter their email address for their weekly newsletter for example is not uncommon. If some one spends more than three minutes on a website then the likelihood is they are interested in what is being displayed. It's likely they'll be willing to sign up to a newsletter to receive further information or deals on the topics or products offered on the website.
As annoying as they may seem, lightboxes are a great way of capturing information from people who are interested in your products or services, offering discounts to unsuspecting potential customers or just keeping them on your website.
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