What colour scheme to use
Top Tips for Choosing a Colour Scheme for your Website
Choosing a great colour scheme for your website shouldn’t be daunting and is a lot easier than choosing a colour scheme for your new living room. I find that trial and error is key to deciding on a colour scheme, something which can’t really be done with interior design.
Think like your target audience. The selection of colours should help attract potential visitors. So, before selecting the first possibilities of colour combinations it’s good to establish the target audience, for which the website is designed.
Decide on how many colours you’ll be using. Typically, I start with three colours (this is presuming you don’t already have a logo). If you have a logo, its vital to use that colour scheme. With colours, less is more and helps keep them all in harmony and create a balanced, consistent look for your site.
Diversify your palette beyond your selected colours. Experiment with different shades and tones of your chosen colours. This will create an even flow to the sites design and also helps with branding which is very important.
Take inspiration from photos and images. Having a colour scheme that matches your photos and images on the website will help provide a cohesive look and feel to the design. Selecting shades and tones from an image can take some work, but the payoff is a stunning result.
In conclusion, your colour scheme is incredibly important to the way in which visitors behave when on your site. You want your colours to be as pleasing on the eye and as effective as possible to your intended audience.