Think of the customer
Don't get hung up on design and design only
Something I've learnt about working in web design for five years now is that most people looking for a website, approach the design and development as if they are creating the website for themselves and not for the service they provide. Even if it's just to promote a business the website should be built with the intended audience in mind and not solely for the person commissioning it. What I'm saying is that you shouldn't focus all your attention on the design of the website and that alone.
What to focus on
Design is crucial to the success of a website, yes, but getting your customer from A (landing on your website) to B (contacting you or paying for a product or service) in the most efficient way is really what matters. The design will determine how the site looks through the process but the structure determines how easy they find it to get to your intended end goal.
"Boiler repair Maidstone"
Take this scenario. You live in Maidstone and your boiler has broken down. What are the steps you take to get it repaired?
- You go to Google
- Type in "boiler repair Maidstone,"
- Click on the top result
- Decide whether it is the right company for you
- Contact the company
- Book in a repair
Number 4 is what really matters here. When landing on the page the likelihood is you'll be met with a short paragraph about boiler repair services, a phone number, a spattering of testimonials letting you know how brilliant they are, a contact form of some sort and perhaps some additional services. The way to approach this type of page is to think about what the customer needs to see to book in a boiler repair instead of thinking about how pretty the site needs to be. That comes later.
By giving the customer various call to actions as well as making the company seem reputable through testimonials, life becomes a lot easier for them to decide on whether to use your company as a service or not.
Adding your own company images and making sure the layout is easy to understand and navigate is something to think about after you've considered what your viewer is trying to achieve.
Thank you for reading and for any more information on the topic or anything else mentioned in this blog, don't hesitate to contact me through our contact form.